We've got you covered!

I've been thinking of this topic for a while. Now that my forthcoming book THE WARRIORS BAUMANN is awaiting its cover art, it seems even more appropriate to offer you a discussion on book covers.

They say the cover is the first marketing tool, and I would agree. You see it on the shelf (or on a website page) and the image catches your eye, draws your attention. For me, that's as far as it goes. Once in my hand I turn the book over and read the blurb - What's this book about? But it was that cover art that first got me to grab the book in order to see more.

I am not a book cover art aficionado; I care less about the art itself than that the cover represents the genre and hints at the particular story. Personally I prefer a simpler design, but I recognize that genre such as fantasy, science fiction, and romance tend to require elaborate cover art. Crime thrillers and literary fiction usually have a more toned-down cover, often symbolic rather than pictorial.

[click on covers to see larger image]

In my career, the first novel I had to arrange cover art for was AFTER ILIUM, a lusty tale of a young man who meets an older woman on a cruise to and tour of the ruins of ancient Troy, also known as Ilium. I tried and tried to think of what would be a compelling scene for the cover. Thankfully, another author offered an idea and then the cover, which I quickly approved. The design gives us three elements: the colors (red for blood), the wall (ruins of Ilium), and the big horse head (representing the gift horse the Greeks used to get into the city; hence, an icon of deception). I think it works very well. The only "flaw" might be that readers picking the book off a shelf may assume it is an ancient tale, a version of the Iliad story (it is, but set in the modern landscape). Thanks, Ceri Clark!

After that, I thought I knew what to do, cover-wise. Think through the story: what are the main elements I wished to get across? For my interdimensional steampunk trilogy, THE DREAM LAND, I had a whole new world to draw from. I also had amateur skills. The first book featured the discovery of a portal to the other world, which is a physical planet having a greenish sky. So I tried to create the effect: two explorers traversing into a greenish something. Not so great. The second book focuses on the evil queen but back when she was young and innocent. Again, the results were not the best. With the third book, which in part deals with a comet's approach, I got better: the cover does reflect the arrival of a comet. But does that draw a reader's attention enough to get the back cover blurb read?

Sometimes the idea is simple yet effective. For my contemporary intercultural romance novel, AIKO, it had to have a Japanesque image. I combined three elements: the child's face (a child is central to the story), the famous woodblock printing of the big wave (The Great Wave off Kanagawa by Hokusai) as the sea features significantly in the story, and the Japanese characters incorporated into the title letters (a purely aesthetic touch which emphasizes the Japanese aspect of the story). With a lot of tweaking it came together beautifully and I felt proud of it.

When I accepted the dare of my fellow fantasy authors to write an epic fantasy - and told it must include dragons - I looked for dragon images. I kept in mind the issues of using art for book covers, artist rights, and so on. I didn't find a good dragon image that I would be able to use without a lot of hassle obtaining the rights or worrying about those rights in the future.  Eventually I discovered artwork by a famous painter (Dragon Awakens, by Theodor Kittelsen) which was in the public domain and incorporated it into the cover for EPIC FANTASY *WITH DRAGONS. Although it may seem dull by fantasy book cover standards, I liked it: subtle yet ominous: the dragon emerging from the clouds, ready to attack. One "flaw" is that the artwork has been used for other covers.

One cover I am particularly proud of is my contemporary crime thriller, EXCHANGE, which is about the aftermath of a horrendous crime crossed with the arrival of an exchange student. I had the idea immediately. As I write about all of the gray areas of the gun control issue, I envisioned a cover which would have a band of white and a band of black with the gray in the middle. I found (and bought) a stock photo of a girl resembling the character in the story and positioned her in that gray area. The image continued onto the back cover where a "tattoo" of the sign commonly found at schools ("gun free zone") is placed. The front cover suggests a crime thriller while the back cover gives the blurb in a more intense font style appropriate for a crime thriller.

I work with an artist friend for most of my book covers. We discuss ideas when I don't have one right away and she offers suggestions. I've relied on her for several of my covers and sought her again for what I thought would be a one-off stand-alone novel about the effects of a pandemic on a single mother and her teenage son. That stand-alone became THE BOOK OF MOM, which itself became the first of a trilogy, then another trilogy, then a couple of spin-offs - all part of my FLU SEASON SAGA. For the first book, I imagined the mom's face, in a mask like we were wearing in that early stage of the pandemic, with lockdowns, shortages of everything, and so on. I expected a city in ruins as a background. Manipulation of stock photos.

The second book's concept shows the ghostly image of the Mom (from the first book's cover) as the Son goes off on his own into the woods - highly metaphorical! The third book features four of the daughters of the title, as the next generation takes over the story. 

I thought I was done then, but a story nagged at me, so I wrote Book 4 as a sequel - but it became a main line story, following a grown son into the rebuilding of a new but tyrannical  America - so the cover doesn't show any person, only the banner of the regime (more metaphor). Individuals don't matter in this new society.

But life gets easier for THE GRANDDAUGHTER, an idealistic young woman who starts a kids' band in the western town she and her mother and brothers have escaped to.

However, my artist friend suffered a family tragedy and it would not have been possible for her to devote time to my project. So I tried another artist I found through mutual writer friends on social media. He sent me mock-ups which I thought matched closely my vision. In the end I chose not to use his cover; he did the work so he got paid. I hired an art company, let them give it a try, but their covers turned out to be different from what I wanted - perhaps the first inkling of AI-manipulated art. I said thanks but no thanks. 

By then it was months later and the book was finished, just awaiting a cover. As a sci-fi story, it needed something that showed the general setting of the story (a city in chaos); couldn't avoid it. I was able to return to my artist friend and she produced the cover I liked. She went on to create the other covers in the series - or we agreed on something as a compromise. For example, after working on a more elaborate cover for the latest novel THE GRANDSONS, we switched gears and went with the simpler silhouette image using a stock photo from her collection. This cover image matches some elements in the story: the persistent glow from the east plus the riders on horses (definitely a Western).

Now I have another book ready to go: THE WARRIORS BAUMANN. As a ribald comedy (you read that right!) set 200 years after THE GRANDSONS, it should be sci-fi but civilization has further regressed so we find our main characters in a medieval setting, on a journey across the Ozarks to the capital of Louis (St. Louis) so one of them can wed the princess. It smacks of epic fantasy, so it needs a cover that matches the genre. I have sent my ideas to an artist professional whose work I've seen and like. My artist friend agrees that what I'm asking for is more than she could do effectively to the degree the story deserves.

Now we await the amazing result! THE WARRIORS BAUMANN launches December 1, 2025. 

Meantime, the next book, A TIME OF KINGS, originally conceived in a spiral notebook during social studies class when I was 13 and subsequently put off for years (despite a college screenplay version and two post-college attempts at novelizing the screenplay) is well-underway and should be finished in the foreseeable decade. An elaborate medieval-esque cover shall definitely be required.

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